The ten.2-inch iPad options A13 Bionic, Heart Stage, True Tone, and now begins with double the storage, all at an unimaginable worth

CUPERTINO, Calif., September 14, 2021–(BUSINESS WIRE)–Apple® right this moment launched the brand new iPad® (ninth technology), that includes the highly effective A13 Bionic chip that packs much more efficiency and functionality into the most well-liked iPad, all whereas retaining its all-day battery life.1 Beginning at simply $329, the brand new iPad includes a 10.2-inch Retina® show with True Tone®, a 12MP Extremely Extensive entrance digicam with Heart Stage™, help for Apple Pencil® (1st technology) and Sensible Keyboard™, the intuitive iPadOS® 15, and twice the storage of the earlier technology. The brand new iPad is obtainable to order starting right this moment on, and in shops starting Friday, September 24.

This press launch options multimedia. View the complete launch right here:

The ninth-generation iPad is a large leap ahead and delivers superior options at an unimaginable value. (Photograph: Enterprise Wire)

“iPad has by no means been extra important for working, studying, and speaking, and we’re excited to convey one of many largest updates ever to our hottest iPad,” mentioned Greg Joswiak, Apple’s senior vp of Worldwide Advertising and marketing. “With the highly effective A13 Bionic, extra partaking video calls with Heart Stage, and double the storage, the brand new iPad delivers superior capabilities, versatility, and ease at an unimaginable worth.”

A13 Bionic with Neural Engine Brings Extra Efficiency to iPad

The brand new iPad comes geared up with the highly effective A13 Bionic chip, delivering a 20 p.c efficiency increase over the earlier technology. This makes the brand new iPad as much as 3x quicker than the best-selling Chromebook, and as much as a whopping 6x quicker than the best-selling Android pill.2 The added efficiency will enable customers to seamlessly run superior apps and video games on probably the most inexpensive iPad. The Neural Engine in A13 Bionic additionally powers next-level machine studying capabilities, together with Stay Textual content coming in iPadOS 15, which makes use of on-device intelligence to acknowledge textual content in a photograph that customers can take motion on.

Superior 12MP Extremely Extensive Entrance Digital camera with Heart Stage

The Heart Stage expertise on iPad Professional is now out there on iPad, enabled by the brand new 12MP Extremely Extensive entrance digicam and Neural Engine, so customers can get pleasure from much more partaking video calls. As customers transfer round, Heart Stage mechanically pans the digicam to maintain them in view. When others take part, the digicam detects them too, and easily zooms out to incorporate them within the dialog. Heart Stage makes video calls extra pure in FaceTime® in addition to third-party video-calling apps. Whether or not catching up with family members just about or utilizing iPad in a distant studying setting, Heart Stage makes the expertise of connecting extra partaking than ever.

10.2-inch Show Options True Tone for an Enhanced Viewing Expertise

For the primary time, True Tone involves the gorgeous 10.2-inch Retina show on iPad. A brand new, upgraded ambient gentle sensor allows True Tone, which adjusts display content material to the colour temperature of a room. True Tone on the brand new iPad makes photographs seem extra pure and offers customers with a extra comfy viewing expertise in all lighting environments.

Double the Storage to Do Extra on the Go

With its skinny and light-weight design and mobile possibility,3 iPad provides customers the liberty to work, be taught, play, and join at residence or on the go. The brand new iPad begins with 64GB of storage — double the storage of the earlier technology — providing much more worth to iPad customers. A 256GB possibility can be out there for customers seeking to retailer extra apps, video games, pictures, and movies.

Even Extra Intuitive iPad Expertise with iPadOS 15

iPadOS 15 brings new options that reap the benefits of the distinctive capabilities of iPad, serving to customers be extra productive, and taking the flexibility of iPad even additional:

  • Multitasking is much more intuitive, making options like Break up View and Slide Over simpler to find, simpler to make use of, and extra highly effective.

  • New widget layouts for the House Display screen and App Library provide easy methods to personalize the iPad expertise and set up apps.

  • Notes goes systemwide with Fast Observe, and provides new methods to collaborate and set up, whether or not typing or writing with Apple Pencil.

  • The Translate app involves iPad with new options that make conversations simpler and extra pure, together with Auto Translate and face-to-face view.

  • Stay Textual content makes use of on-device intelligence to acknowledge textual content in a photograph and permit customers to take motion. For instance, a snapshot of a storefront might reveal a telephone quantity and the choice to position a name.

  • Focus lets customers mechanically filter notifications based mostly on what they’re at the moment doing, comparable to working, studying, exercising, taking part in video games, or sleeping.

  • FaceTime calls really feel extra pure with spatial audio and a brand new Portrait mode. And now, Group FaceTime offers the choice to show contributors in same-size tiles in a brand new grid view.

iPad and the Surroundings

The brand new iPad options one hundred pc recycled aluminum within the enclosure — marking a serious milestone the place each single mannequin within the iPad lineup now has a one hundred pc recycled aluminum enclosure. iPad additionally makes use of one hundred pc recycled tin within the solder of the primary logic board, and one hundred pc recycled uncommon earth parts within the magnets within the enclosure.

Right now, Apple is carbon impartial for world company operations, and by 2030, plans to have web zero local weather impression throughout the complete enterprise, which incorporates manufacturing provide chains and all product life cycles. Which means that each Apple machine bought, from element manufacturing, meeting, transport, buyer use, charging, right through recycling and materials restoration, might be one hundred pc carbon impartial.

Pricing and Availability

  • The brand new iPad is obtainable to order starting right this moment on and within the Apple Retailer® app in 28 international locations and areas, together with the US, with availability starting Friday, September 24.

  • Wi-Fi fashions of iPad can be found with a beginning value of $329 (US), and Wi-Fi + Mobile fashions begin at $459 (US), in silver and house grey finishes. The brand new iPad begins with 64GB of storage — double the storage of the earlier technology. A 256GB possibility can be out there.

  • iPadOS 15, the highly effective working system designed particularly for iPad, is obtainable starting Monday, September 20, and ships without spending a dime with the brand new iPad. iPadOS 15 might be out there as a free software program replace for iPad mini 4 and later, iPad Air 2 and later, iPad fifth technology and later, and all iPad Professional fashions.

  • Apple Pencil (1st technology), out there for buy individually, is suitable with iPad (ninth technology) for $99 (US).

  • Sensible Keyboard for iPad is obtainable for buy individually for $159 (US) with layouts for over 30 languages, together with simplified Chinese language, French, German, Japanese, and Spanish.

  • Sensible Cowl® for iPad is obtainable for $49 (US) in black, white, and English lavender.

  • Prospects should purchase any Wi-Fi + Mobile iPad mannequin instantly from or at an Apple Retailer and stand up to $200 (US) again from T-Cellular/Dash or Verizon with activation. Phrases apply. For eligibility necessities and extra particulars see Prospects may also commerce of their present iPad and get credit score towards a brand new one.

  • Engrave iPad with a significant mixture of emoji, textual content, and numbers, all without spending a dime, at or within the Apple Retailer app.

  • Apple offers prospects with quite a lot of companies in retailer and on-line that make its retail expertise uniquely Apple. With customized help and recommendation from Apple Specialists, handy supply and pickup choices, free engraving, and particular methods to avoid wasting with Apple’s provider provides and nice trade-in values, Apple ensures one of the best ways to purchase Apple merchandise is from Apple Retailer places and

1 Battery life varies by use and configuration.
2 Testing carried out by Apple in August 2021 utilizing preproduction iPad (ninth technology) techniques with the Apple A13 Bionic chip, in addition to manufacturing Qualcomm SDM 429-based Android pill techniques with the newest model of Android 11 out there on the time of testing, and manufacturing Intel Celeron N4000-based Chromebook techniques with the newest model of Chrome OS 92 out there on the time of testing. Greatest-selling techniques are based mostly on publicly out there gross sales knowledge during the last 12 months. Examined with frequent duties in business purposes and choose industry-standard benchmarks. Efficiency is determined by machine settings, utilization, setting, and lots of different elements. Efficiency assessments are carried out utilizing particular techniques and replicate the approximate efficiency of iPad.
3 Wi-fi plan and protection are required. Speeds will range. Verify with carriers for particulars.

Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Right now, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.

NOTE TO EDITORS: For extra info go to Apple Newsroom (, or name Apple’s Media Helpline at (408) 974-2042.

© 2021 Apple Inc. All rights reserved. Apple, the Apple brand, iPad, Retina, True Tone, Heart Stage, Apple Pencil, Sensible Keyboard, iPadOS, FaceTime, Apple Retailer, and Sensible Cowl are logos of Apple. Different firm and product names could also be logos of their respective house owners.

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Cat Franklin
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Tara Courtney
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