Louis Chevrolet was a Swiss engineer and race automotive driver who, together with brother Arthur, William Durant (the fired Normal Motors founder) and others shaped the Chevrolet Motor Co. in 1911. Chevrolet grew to become a division of GM in 1918, and Durant once more grew to become the GM president briefly till he was canned for the second time in 1919. He then shaped the Durant Motor Co., however that’s one other unhappy automotive story.