Inside Southern Bicycle’s new location on Perkins Highway

It wasn’t straightforward for Southern Bicycle Co. to shut The Bicycle Store, its Highland Highway retailer on the fringe of LSU’s campus, earlier this yr. However its newly opened Perkins Highway location presents a possibility to accommodate the bigger biking neighborhood within the south Baton Rouge space. 

Lack of parking, construction harm after a flood and a necessity for an even bigger house have been among the many causes the model moved away from campus, says supervisor Jacob Boles. When the brand new location at 4237 Perkins Highway opened in Could, all these issues have been mounted. With its personal car parking zone and a renovated 3,000-square-foot constructing, Southern Bicycle Co. has been in a position to broaden its market considerably.

“We’ve extra folks; foot visitors has gone means up,” Boles says. “We even have extra choices and extra inventory as a enterprise.”

The shop carries bicycles and bike elements from an array of manufacturers corresponding to Specialised and Cervelo. The entrance of the store shows biking merchandise starting from attire and equipment like helmets to diet merchandise and YETI tumblers.

Your complete again part of the store is devoted to bicycle service.

Boles says the professional bicycle technicians that work at Southern Bicycle Co. provide distinctive service for any drawback besides portray and welding.

With the brand new location being 1.3 miles away from the unique location, Boles says the corporate is ready to “foster an even bigger neighborhood” with out abandoning campus clients.

“(The outdated location) served school college students effectively, however not sufficient folks have been on campus shopping for bikes to function as a fully-functional bike store,” Boles says. “We’re a enterprise, and it’s tougher and tougher for a small enterprise to carve out its spot on the planet.”

That’s not the tip of the story, nevertheless. Boles says the bicycle store nonetheless faces its best problem: the web. As many companies are experiencing in the present day, web procuring presents costs and comfort for shoppers that may be onerous to beat. Boles says that’s the reason Southern Bicycle Co. emphasizes the significance of its bicycle repairs and providers to maintain the purchasers flowing. 

“We didn’t need to abandon campus,” Boles says. “(The brand new retailer) is an efficient place to serve everybody locally and never simply on campus.”

He additionally notes {that a} Tiger Trails cease lower than a block away has not posed any issues for college kids who shouldn’t have a automotive and wish bicycle repairs.

“We need to assist folks get into the world of biking,” Boles says. “Whether or not it’s consolation and leisure, or extra efficiency objectives in thoughts, we need to assist them obtain no matter their objectives are.”

Southern Bicycle Co. is open Monday to Friday, 10 a.m. to five p.m., and Saturday, 10 a.m. to three p.m. Discover extra data on Fb.

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