Microsoft has simply introduced 9 (9!) new updates on their weblog. The updates embody new Automotive Adverts, vertical-based advertisements, and extra. Let’s dive in. 

Automotive Adverts

The brand new Automotive Adverts are particular advert codecs which are distinctive to the auto trade. The brand new advert format will show a photograph of the automobile on the market, the yr, make, and mannequin, situation, supplier web site, worth, and a brief description. After a North American and Europe take a look at, the advertisements might be rolled out to advertisers within the Asia Pacific and Latin American markets within the coming weeks.

Be taught extra about Automotive Adverts and the best way to set them up right here

Vertical-based advertisements

Vertical advertisements are created from dynamic feeds and seem in several codecs relying on what the consumer is trying to find. The advertisements use intent information and the consumer must create the advert. Microsoft AI makes use of the information feed to supply the required info to show within the advert. Microsoft claims that the brand new advert format will decrease the time and sources required to arrange and handle campaigns. 

Be taught extra about Automotive Adverts and the best way to set them up right here

Viewers community updates

Market expansions 

The Microsoft Viewers Community connects advertisers to MSN, Outlook, Microsoft Edge, and different writer companions. Now Microsoft is increasing to 64 markets, with extra coming later this yr.  

New advert codecs

Dynamic Remarketing might be expanded to verticals exterior of simply retail. Now you can use Dynamic remarketing for journey, auto, and occasion advertisements. When the dynamic feed is ready up, advertisers can have two choices to arrange Dynamic remarketing. 

  1. Commonplace Common Occasion Monitoring (UET). Utilizing the UET tag, you possibly can ship advertisements to customers who’ve been in your web site. The tag won’t should be up to date if the product ID is offered. Microsoft will know if a customer has been to the web site if the product ID reveals within the URL
  2. UET with extra parameters. Updating your UET tag to move again extra parameters will give advertisers entry to extra audiences. With these parameters, you possibly can entry:
  • ​Common guests
  • Product searchers
  • Product viewers
  • Cart abandoners
  • Previous consumers

Further bidding options

For video advertisements, there at the moment are three totally different bidding choices. 

Moreover, a pilot for automated bidding has simply been launched. You should use Enhanced CPC to assist maximize conversions on viewers campaigns. Microsoft says that extra automated bidding options might be launched quickly. 

Buyer information platform integrations for Buyer Match

Final month Microsoft introduced that they had been increasing Buyer Match to new markets. Right this moment they introduced that in case you use a Buyer Information Platform you possibly can join it to Microsoft Promoting to import your buyer lists. Present integrations embody Ampertiy and Adobe Advert Cloud for Search. Extra integrations might be obtainable quickly. 

Increasing viewers focusing on new markets

In-market Audiences at the moment are obtainable in:

Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French Guiana, Guatemala, Guyana, Haiti, Honduras, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad and Tobago, and Uruguay.

Asia Pacific: Bangladesh, Brunei, Fiji, French Polynesia, Guam, Maldives, Mongolia, Nepal, New Caledonia, Papua New Guinea, and Sri Lanka.

Related Audiences at the moment are obtainable in additional markets

Albania, Bosnia and Herzegovina, Hong Kong, Iceland, Japan, Montenegro, North Macedonia, Serbia, South Africa, Taiwan, and Turkey.

Good Campaigns are increasing to new markets

Microsoft is now piloting new markets in France, Germany, Eire, Italy, The Netherlands, New Zealand, and Singapore.

Reporting expertise updates

There’s a new drop-down menu that may assist advertisers entry all stories. These stories might be discovered on the up to date touchdown web page grid. You may as well filter the grid to rapidly entry the stories you want. 

RSA reminder!

Microsoft additionally added a reminder that August is the final month emigrate your Expanded Textual content Adverts (ETAs) to Responsive Search Adverts. Beginning on August 29, RSAs would be the solely search advert kind that may be created or edited in commonplace search campaigns. Present Expanded Textual content Adverts will nonetheless serve, however you received’t be capable of edit or add them.

You’ll be able to learn the whole announcement from Microsoft, with the entire updates right here

Why we care. Microsoft continues to launch quite a few updates and merchandise, which is giving Google a run for its cash. Microsoft and their companion networks attain about 724 million customers every month and these new options might be excellent news for advertisers in search of Google options, or to broaden their impression share.


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About The Writer

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.