June 16, 2021

Gp Delivers

The excellent automotive artisans

Outerbike will hold 2 events this year

MOAB, Utah (BRAIN) — Outerbike announced Monday it will hold two events this year and canceled four others this summer because of a demo bike shortage.

Outerbike Moab will take place Oct. 1-3 and Outerbike Bentonville (Arkansas) Oct. 22-24. The previous events — Killington, Vermont (July 23-25), Crested Butte, Colorado (Aug. 13-15), Duluth, Minnesota (Aug. 27-29), and South Lake Tahoe, California (Sept. 17-19) — will return in 2022.

Outerbike provides multi-day off-road consumer demo cycling events, offering a collaboration with bike and outdoor brands in bike-focused areas.

For 2021 attendees who deferred their event entry last year, Outerbike created a “bring a friend for free” option. All deferrals and new ticket sales will begin on May 15. The Outerbike 2022 dates and locations will be announced. For more information, go to outerbike.com.

“We are excited for the October Outerbike events and committed to welcoming each and every new cyclist,” said Ashley Korenblat, CEO of Western Spirit Cycling, Outerbike’s parent company. “Our tight-knit circle of cycling enthusiasts can be a bit intimidating for newcomers, and Outerbike is all about breaking down those barriers and helping everyone find the perfect ride.”

Western Spirit Cycling kicked off its guided cycling trip season in mid-March, offering small group options for individuals and families during the COVID-19 pandemic.

“We are amazed by the number of new cyclists joining our community,” said Mark Sevenoff, Outerbike co-founder. “We are welcoming them in record numbers on our Western Spirit multi-day bike trips, but the unintended consequence of the bike boom is a lack of demo bikes for this summer.”

Related: 2021 bike festivals and demo events hampered by lack of demo fleets.