What are automobile ‘over-the-air’ updates? A advertising and marketing professor explains

Every time automakers uncover {that a} automobile has a defect or does now not agree to U.S. regulations, they will have to notify the Nationwide Freeway Site visitors Protection Management and mail a realize to each and every buyer who owns or rentals the affected automobiles. Automakers will have to additionally recall the ones vehicles, vehicles or SUVs – because of this they’ve to mend the defect throughout all of the fleet.

Other folks with recalled automobiles typically must agenda a consult with to a licensed dealership, the place a mechanic upkeep the auto.

However automobiles are increasingly more high-tech

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