Process of link building is still a viable strategy for many businesses in 2023. That said, it’s unlikely that you’ll be able to rank without links unless you have some kind of advantage over your competitors. The basic process of link building remains the same, but there are some key differences between now and 2023:
- Links have become more valuable over time because they’re harder to get than ever before (there are fewer webmasters with blogs).
- You can no longer buy links using Fiverr or other services like that anymore (Google has cracked down on these practices).
You may need at least 10-20 backlinks per month from real websites if you want to stay ahead of the competition
Contents
- 1 Start by understanding your audience
- 2 Find the most influential websites for your niche
- 3 Check their links to see if they’re using any link building services.
- 4 Then, pitch them with a very personalized email.
- 5 Then follow up with another email if they don’t reply the first time, then pitch it again.
- 6 After that you can start contacting bloggers and other influencers.
- 7 Link building is still a viable strategy in 2023
Start by understanding your audience
Before you can build links, you need to know who your audience is. This is important for two reasons:
- It helps you understand what they want from the content that they read on your site.
- It allows you to create content that will resonate with them and drive engagement–and thus traffic back to your site.
Find the most influential websites for your niche
Now that you know what types of links to build, let’s take a look at how to find the best websites to get those links.
- Use BuzzSumo and Ahrefs (or Majestic) to find the most influential websites in your niche. You can do this by searching for keywords related to your topic, then sorting by share count or referring domains. Having these lists means that you’ll have an idea of which sites are worth reaching out to when it comes time for outreach–and they’ll also give you an idea of what kinds of content works well on each site so that when someone asks “Why should I link back?” or “What makes this website credible?”, there will be no excuses!
- Once again: don’t forget about social media! If there are any influencers who post regularly on Twitter or Instagram about topics related to yours (and if they have anywhere between 5k-100k followers), reach out directly via DM with some questions/ideas about how they might collaborate together in future projects (or even just send them something interesting).
Check their links to see if they’re using any link building services.
Check their links to see if they’re using any link building services.
If you’re looking at an organic search result, there’s a good chance that the site is using a link building service. These tools are designed specifically to help you build a high-quality backlink profile that can help you rank better in search engines. Some of these services include:
- Ahrefs
- Moz
- Majestic
Then, pitch them with a very personalized email.
Once you’ve identified the site and its owner, the next step is to pitch them with a very personalized email. This can be done through an email or direct message on Twitter.
- Be specific about what you want from them: In this case, we’re asking for links in return for our own link back to their site–but there are many other possibilities depending on what your offer is. If there’s something unique about your content or product that makes it stand out from the crowd (and if it’s relevant), consider offering that up as part of your pitch rather than just asking for links alone.* include a link back: Make sure there’s at least one link back towards your website somewhere in the body of your pitch.* Make sure everything sounds professional: Don’t use slang terms like “cool” or “awesome”; stick with formal language throughout; and proofread before sending anything off!
Then follow up with another email if they don’t reply the first time, then pitch it again.
If you don’t get a reply the first time, send another email. This is called “follow-up” and it’s an important part of any link building campaign.
If you still don’t hear back from them after following up once or twice (and if they haven’t blocked your emails), then pitch it again! Don’t give up on this opportunity just because they didn’t respond immediately – make sure that they understand how valuable their site could be for yours and why it would benefit them to have links from both sites pointing at each other.
If all else fails, there are other methods that can be used to build links:
After that you can start contacting bloggers and other influencers.
- Find the right people to contact.
- Contact them and pitch your content.
- What to do if they don’t reply? Keep trying! Don’t give up!
- What to do if they do reply? Great! Now it’s time for more outreach…
Link building is still a viable strategy in 2023
Link building is still a viable strategy in 2023.
Link building is a long term strategy, so you should be patient and consistent with your efforts. It’s not just about links, it’s about relationships and content too! You can’t just focus on backlinks and expect to see results; you have to create valuable content that people want to share with others as well. And social media plays an important role here since it gives you access to new audiences who may not otherwise be aware of what you offer or how they can benefit from using it.
Link building is a time-consuming process, but it’s also one of the most effective ways to build your website’s authority and drive traffic. If you have the necessary patience and dedication to do this job properly then I highly recommend starting today with us using our link building services.