Maserati hails comeback as income rocket

Maserati has reputedly cracked its long-term profitability drawback, although its 2022 gross sales fell neatly wanting in the past posted goals.

The Stellantis-owned top rate logo posted benefit margins of 8.7% on revenues of €2.3 billion (£2.0bn) closing 12 months. Margins climbed into double digits in the second one part, attaining 10.1%, as gross sales of the brand new Grecale SUV began coming via.

“Maserati is again, doing the appropriate issues in the appropriate means,” mentioned Stellantis CEO Carlos Tavares in an income name on Wednesday.

Maserati’s full-year income of €201 million (£177m) have been just about double the ones posted in 2021, giving its house owners hope that it might finish its boom-and-bust cycle, the place income adopted new style releases sooner than reverting again into losses.

Unique: Maserati boss main points plan for ‘benchmark’ margins

Earnings have been boosted in 2022 through upper moderate pricing, helped in part through the beginning of gross sales of the MC20 supercar, Stellantis mentioned.

Earnings greater at the same time as annual world gross sales fell relatively to 23,400, neatly wanting the the objective of 100,000 set in 2018. The emblem’s gross sales peaked at 48,700 in 2017.

Indicators are sure, then again, that the brand new Grecale, a rival to the Porsche Macan, will power gross sales up. The SUV used to be through a ways the emblem’s greatest vendor in the United Kingdom in January 2023, accounting for 75% of all its gross sales.

Maserati gross sales have been up 37% at the similar month closing 12 months as a result to 92 gadgets, SMMT figures display, striking it forward of Alfa Romeo however in the back of Bentley.

Maserati will extend the Grecale vary with an electrical Folgore model, becoming a member of the Granturismo Folgore coupé launching in the second one part of this 12 months. Deliveries of the V6 Granturismo began this month.

Within the pipeline is a brand new Levante SUV in addition to a brand new Quattroporte saloon, either one of which might be prone to be both solely electrical or be offering electrical variations.  

Stellantis has mentioned its new software-defined SmartCockpit, providing new ranges of connectivity and upgradeability, shall be introduced first in Maserati fashions, beginning round 2025.

Stellantis has mentioned it is open to market-listing Maserati as a standalone logo sooner or later, with out giving a time frame.