Vincent Cobee steps down as Citroen CEO

Citroën boss Vincent Cobée has left the company to “pursue private initiatives” simply over 3 years since he used to be appointed.

Thierry Koskas, gross sales and advertising leader of Citroën dad or mum corporate Stellantis, has been appointed as head of the French emblem because it prepares to release a variety of available EVs taking their lead from the lately published Oli idea – which Cobée allowed Autocar to pressure completely previous this month. 

Citroen Oli idea vehicle first pressure

Stellantis CEO Carlos Tavares mentioned: “I’ve complete self belief in Thierry Koskas to hold out those strategic and treasured missions for our corporate in order that Stellantis can cleared the path the marketplace strikes whilst creating the long-lasting Citroën emblem. 

“Thierry’s twin accountability is a part of a common sense of cross-functionality, as is already the case for different EVPs [executive vice-presidents] inside the Stellantis management crew.

“I want to thank Vincent Cobée for having set the location of Citroën inside the Stellantis emblem portfolio and need him the most productive in his long term endeavors.”

Opinion: Cobée’s go out is a blow for Citroën, motorists and newshounds

Cobée become CEO of Citroën in January 2020 and oversaw its repositioning as an accessibility-focused emblem, with launches together with the Citroën C3 You – a variant of the supermini priced from £13,995 – centered on the emptying city-car marketplace.

His prevailing undertaking used to be to spice up the accessibility and sustainability of EVs, starting with the release of the £7695 Citroën Ami quadricycle.

Cobée described the philosophy at the back of the Ami to Autocar in July 2022: “We began with a fully blank sheet and had 3 functions: that freedom of mobility issues; that towns are cluttered and the Ami can lend a hand; and that blank mobility shouldn’t value £70,000.”

He added: “The BMW iX weighs 2.5 tonnes and the Tesla Type X prices £100,000. Each are nice vehicles, however for whom? Citroën is a £6000-to-£60,000 vehicle corporate, and its process is to have interaction with its buyer base to rationalise the acquisition of battery EVs.”

An afternoon in Paris with a Citroen Ami and CEO Vincent Cobée

Extra lately, when strolling Autocar across the new Citroën ë-C4 X, Cobée defined his plans to make EVs smaller, lighter and extra amusing.

His substitute Koskas joined the PSA Staff – a precursor to Stellantis – in 2019, having labored in gross sales and advertising for the Renault Staff since 1997. Between 2009 and 2013, he ran Renault’s EV programme, all the way through which era the Renault Fluence ZE, Renault Twizy and Renault Zoe have been introduced.

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